Course curriculum

  • 1
    Welcome to Retail Ready!
    • Welcome! 3 Steps to Success with Retail Ready
    • What's Included in Retail Ready?
    • How to Use This Course Platform
    • Your Retail Ready Manifesto
    • The Retail Ready Diversity, Equity & Inclusion Pledge
    • Before We Begin...
  • 2
    Bonus Content: Alli's Art of Organization
    • Bonus Video: Alli's Art of Organization
    • Bonus Workbook: Alli's Art of Organization
    • 3 Question Survey!
  • 3
    Attract // Lesson One: Planning for Success
    • Your To-Do lists
    • Video Lesson: The One Page Business Plan
    • Workbook: Business Plan Workbook
    • Bonus: Where Can I Find Data
    • 3 Question Survey!
  • 4
    Attract // Lesson Two: Who's Buying?
    • Video Lesson: Articulating Your Target Audience
    • Workbook: Articulating Your Target Audience
    • 3 Question Survey!
  • 5
    Attract // Lesson Three: What Is Your Brand?
    • Video Lesson: Building Your Brand
    • Workbook: Building Your Brand
    • 3 Question Survey!
  • 6
    Pitch // Lesson Four: Creating Your Wholesale Strategy
    • Video Lesson: Wholesale Strategy
    • Workbook: Creating Your Wholesale Strategy
    • 3 Question Survey!
  • 7
    Pitch // Lesson Five: What's That Buyer Thinking?
    • Video Lesson: Brains of The Buyer
    • Workbook: Brains of The Buyer
    • Bonus Content: Two Buyer Interviews!
    • 3 Question Survey!
  • 8
    Bonus Content: Click Send Workshop
    • Click Send Workshop
  • 9
    Pitch // Lesson Six: Perfecting Your Pitch!
    • Video Lesson: Perfecting Your Pitch
    • Workbook: Creating the Perfect Pitch
    • Bonus Content: Past Practice Pitches
    • 3 Question Survey!
  • 10
    Pitch // Lesson Seven: Sell Sheets & Shelf Talkers
    • Video Lesson: Creating Shelf Talkers & Sell Sheets
    • Workbook: Creating Your Shelf Talker & Sell Sheet
    • Bonus Content: Sell Sheets vs. Price Lists
    • Bonus Content: Frustrated to Fantastic DIY Design Resources
    • 3 Question Survey!
  • 11
    Bonus Content: Scripted Success, Nailed It!, and The Reorder Checklist
    • Bonus Workbook: Scripted Success
    • Bonus Workbook: Nailed It Checklist
    • Bonus Workbook: The Reorder Checklist
    • 3 Question Survey!
  • 12
    Grow // Lesson Eight: Working with Brokers & Distributors
    • Video Lesson: Brokers & Distributors
    • Workbook: Working with Brokers & Distributors
    • 3 Question Survey!
  • 13
    Grow // Lesson Nine: Creating a Marketing Strategy
    • Video Lesson: Creating a Marketing Strategy
    • Workbook: Creating a Marketing Strategy
    • 3 Question Survey!
  • 14
    Grow // Lesson Ten: In-Person Marketing
    • Video Lesson: In-Person Marketing
    • Workbook: In-Person Marketing Strategy
    • Bonus Content: Tradeshow FAQ Webinar
    • 3 Question Survey!
  • 15
    Grow // Lesson Eleven: Digital Marketing
    • Video Lesson: Digital Marketing 101
    • Workbook: Digital Marketing 101
    • Bonus Workbook: One & Done Digital Marketing Checklist
    • 3 Question Survey!
  • 16
    Grow // Lesson Twelve: Next Steps for Your Business
    • Video Lesson: Defining Your Future Success
    • Workbook: Creating A Vision Of Success
    • 3 Question Survey!
  • 17
    Finishing Retail Ready: What Happens Next?
    • Video Lesson: What Happens Next?
    • Measuring Your Success